Wednesday, November 12, 2008

the american association of retired persons and why i need a camera


razorfish recently aquired AARP as a client, so UX is in the research phase, and i am transcribing notes from the interviews.  Because AARP  is such an all-encompasing non-profit, and they have so many sites and causes- there is no continuity between sites.  Razorfish needs to bring them together. Silos.  I went to a Philly Ad Club this morning.  Spring spoke but they did not alot time evenly, leaving no time for the QnA.  Someone asked if they have ever met their replacement.  I said "I was replaced by a drag queen," but nobody found it as amusing as I did.  Riding back to work, I was presenetd 3 boxes of dog food en route.  On the other side of city hall, I saw a near homeless man. There are different ways to categorize the homeless; some are disabled and crazy, some are drug-addled yet slick, others just can't see life confined to 4-walled, roofed structures, and i dont blame them.  This man seemed the third.  He was clothed and walking, albiet haggardly hairy, puffing on the last inch of a stogie.  He had his AARP card strung around his neck.  I wish I had a pen and paper, I wish I had a camera.